VIEWPOINT - A PARTICULAR MENTAL APPROACH OR A POSITION OF OBSERVATION! PHOTOGRAPHY IS VISUAL THOUGHT AND CONSIDERATION, A PERSPECTIVE AND ANGLE ON OUR ENVIRONMENT. LEEDS AND BRADFORD IS AN INSPIRING ENVIRONMENT, A HUB OF COMMERCIAL BUSINESS AND ONLY MINUTES FROM IDYLLIC RURAL BEAUTY. WEST YORKSHIRE HAS AN ABUNDANCE OF LOCATIONS TO CREATE STUNNING IMAGES OF ALL TYPES, FROM SHINNING CITY TO GOLDEN FIELDS AND ONTO GLIMMERING SEA. I FIND THE ENVIRONMENT AN INSPIRING FACTOR IN MY PHOTOGRAPHY. A PHOTOGRAPHER NEEDS TO IMAGINE, VISUALISE, REASON AND CONCLUDE TO ACHIEVE A POINT OF VIEW. THE THOUGHT PROCESS BEHIND IMAGE MAKING WILL UNDERLINE THE MEANING AND POWER TO DELIVER AN EFFECTIVE MESSAGE. THE COMMERCIAL DEMANDS ON ADVERTISING, DESIGN AND MARKETING HAVE INCREASED IN THE DIGITAL ERA. HIGH QUALITY CONCEPTS DELIVERED IN HOURS RATHER THAN DAYS. BEING A COMMERCIAL PHOTOGRAPHER IS ABOUT RESPONDING TO THOSE NEEDS, TO TAKE THE PRESSURE AWAY FROM THE DESIGN PROCESS AND DELIVER DISTINCTIVE PHOTOGRAPHY HOWEVER CHALLENGING THE BRIEF. AS A COMMERCIAL PHOTOGRAPHER I INFUSE MY PERSONALITY INTO MY IMAGES, I DO NOT JUST TAKE PICTURES - I THINK IMAGES.
