VIEWPOINT: a particular mental approach or a position of observation.
When you think about it, photography gives us a different slant on life. An image is created through a certain angle with perspective, consideration and thought.
To achieve a point of view, a photographer needs to imagine, visualize, reason and conclude.
With the commercial demands on advertising, design and marketing - photographers need to be able to think on their feet and deliver distinctive photography, however challenging the brief.
As a commercial photographer i don't just take pictures
- I think images.